get to know me

I’m Nick Lawler, dog dad of two, giant nerd, and hat enthusiast.

I’m Art Director living in South West Michigan. I have my Bachelor of Fine Arts at University of Colorado at Boulder as a printmaker. As you can see my style is a bit whimsical, but that is more of a self expression. For design I am partial to Minimalism and Americana, but can delve into more if the brief permits.

I have experience working in print production for a variety of clients from hospitals, cannabis shops, mens apparel shops and communities, convention events, and automotive - all which led me to my current position in automotive advertising for Chevrolet, Cadillac, GMC, Buick, and CarBravo. In this time I have curated and designed brand logos, created brand guidelines, help build websites, made email templates, designed a multitude of sales and marketing materials, and more.

In my free time I continue to strive to be creative, working weekends making logo designs, posters, seeking out tutorials, and even try my hand at creative story telling through Dungeons and Dragons. If that last one made you think “nerd” I wear that with honor, and nothing makes me happier than talking about special interests and what makes people passionate - especially the fantastical and whimsical that can only come from creative and imaginative minds.