Gosa Baby.

The client was starting a baby clothing and accessories brand and required a logo, pattern’s for the first lines of clothes and website direction. Originally named Babyssentials, the name switched to Gosa baby to be more recognizable in a saturated field. The client wanted the brand to show a connection between parent and child - and to use soft and approachable aspects. The final design of the brand landed with two geese with hearts for wings facing each other creating an illusion of a heart between them. Soft fonts and colors were used to give life to the brand, which were implemented in all the website materials.