Men’s Apparel Directory
A vision to provide a place where anyone interested in male presenting fashion could find clothes that fit their niche style. That is when Giovanni decided to create a directory of small clothing businesses so they can complete their wardrobes. Giovanni is a proponent of heritage apparel, and can active on social media showing this fashion while listing each item in the description and how to obtain that piece. The clothing in mind is classic weighted denim, good year welted boots, and everything Americana. So the branding and website needed to clearly get this idea across at first glance to visually attract all those interested in this style of fashion.
Deliverables
Logo and Website
Year
2020
The concept
Going off Giovanni’s photographs of himself it is clear that he is a champion of classic American work wear, tough and durable denim, reliable hand made leather boots, flannels, chore coats, vintage baseball hats. The branding for Men’s Apparel Directory needed to encapsulate this aesthetic, which lead to just type for the main branding and an accessory of an icon. The pairing of fonts that both represents the history of the clothing, labor and heritage in Black River, with the American past time in Heritage - while the icon became Giovanni’s favorite baseball cap with a the same D used in the main branding to make it feel as if those who visited the site were joining the team. Finally for the colors were chosen off historical vibrant printed advertisements and some of the more popular clothing colors worn by Giovanni.
