A premiere project, a limited release, & fast turn around time. Curated by Cadillac is limited luxury event for super fans to create a fully customized car. My team created a luxury experience with a mobile focus as this site was only accessible via QR code. With this project we got to break out of the normal constructs and make a wholly unique page.

Normally, Cadillac projects are very templated. We work in wireframes and basic content blocks that we hand over to our UX/UI and Content building teams. For this project we broke that mold and alongside a UX Designer, we were able to create a unique experience that was compared to their highest end vehicle page, CELESTIQ.

Another stand out from this project, I got to work with the 3D modeling team as the director for the customization options shown in the masthead video and in the inspirations! This launched me into more opportunities to create custom assets to be used on the General Motors sites!