Sanction Coffee.

This client had a focus on the lack of women owned and produced coffee products - when a majority of those working on coffee farms are women. “Women have always been doing this work, need to honor this and promote the hard work they do to provide a world wide commerce”. With this in mind the brand needed to be women focused and driven - with each bag of roasted coffee purchased part of the proceeds going to charities helping women around the world. Additionally, the client had an interesting request with the branding “Vulva, evocative, warm and inviting” - leading the final result of the branding to mix images of coffee beans and vulva, using feminine focused colors, and a series of “Baseball” patches that can be used through out marketing.