THe Vintage Future.

An established YouTube channel needed a branding update now that he has gotten niche following. This content creator reviews boots and other leather accessories on his channel and needed a brand that represented that, and correlated to his established name. The design we settled on took some time finalizing, most notably the colors. Wanting to use bold and masculine fonts and the boots as the focus, I took photographs of his favorite pairs of boots and digitally traced them to create the boot part of the branding. The colors we landed on he called classic gas station colors and a series of patches to be used in different aspects of his content.