I AM A SENIOR ART DIRECTOR AND LOGO DESIGNER WORKING IN AUTOMOTIVE, MARKETING, BRANDING, AND LIFESTYLE.
Senior Art Director
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Marketing
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Branding
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Event design
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Senior Art Director / Marketing / Branding / Event design /
Hey there, I’m Nick Lawler. I live in Kalamazoo Michigan with my dog Ripley. My goal is to collaborate with nice folks and design intentional brands with them. In my free time you can find me gardening, building lego, and convincing my friends to do activities outside. Look below to see somethings I’ve worked on.
Art Direction, Site Design, Identity Design
GMC Homepage redesign
I had the chance to lead the creative redesign of the GMC homepage in 2025 with the goal to improve the sites readability, elevate the brand’s design identity, and to make a unique experience that matches the boldness of GMC’s vehicle lineup.
Art Direction, Site Design
Model Overview pages for General Motor Vehicles
At MRM Detroit, the brand I work on primarily is the GM websites. The bulk of my work is being the creative direction on how the model overview pages look and how they are structured to best match target demographics.
Brand Design, Creative Lead, Event Design
Stitchdown’s Boot camp
In 2023 I was reached out to by Ben Robinson of Stitchdown, a fine leather footwear blog / article / community. His goal was to create a once a year event where fine leather boot vendors can connect with members of the massive Stitchdown community. The design was heavily inspired by the summer camps Ben would visit as a child growing up in New York.
Art Direction, Production
CarBravo Point of Sales
When I started working at MRM Detroit, I was a content artist for the brand, CarBravo. During this time a creative lead took me on as his mentee and assigned me to the design and production of the CarBravo Point of Sales and Dealer Tool Kit marketing materials.
Brand Design, Logo Design
DIgigem Marketing
Body copy about work
For the past 3 years I have been working at MRM Detroit as an Art Director, originally hired as a Content Artist for CarBravo to assist with their branding and print production, I soon found myself advertising for the General Motors Family and being assigned to teams dedicated to New Business and Pitch work.
In this time I have curated and designed brand logos, created brand guidelines, help build websites, made email templates, designed a multitude of sales and marketing materials, and more. While also being able to review creative works with high end clients and to be able to pitch creative new ideas to my superiors.
Agency work
Before working at MRM I worked as a freelance designer focusing on branding design, print production, and presentation design. I got the chance to work with a variety of clients ranging from health care, recreational cannabis, marketing firms, science labs, mens apparel, and more.
It was an incredible experience being able to work with clients to bring their visions to life and to discuss creative options for their branding and materials. In my free time I continue to work within this realm either with clients or for myself and my pursuit of staying creative and to continue to learn.