Hey there,
I’m Nick.
I am a Senior Art Director working in automotive, marketing, site, branding, & lifestyle. Keep scrolling, there’s some neat work to see.
Art Direction & Site Design
Redesigning the GMC Homepage
I had the chance to lead the redesign of the GMC homepage in 2025. With the redesign, the site’s readability improved & elevated the brand’s design identity that led to an overhaul of their model pages. Along with an update to the Line up experience, the JD Power review for the homepage skyrocketed and user reviews came back overwhelmingly positive.
Art Direction & Site Design
Curated by Cadillac: CT5 Blackwing
A premiere project, a limited release, & fast turn around time. Curated by Cadillac is limited luxury event for super fans to create a fully customized car. My team created a luxury experience with a mobile focus as this site was only accessible via QR code. With this project we got to break out of the normal constructs and make a wholly unique page.
Branding, Marketing & Directing
CarBravo Point of Sales
When I started working at MRM Detroit, I was a content artist for the brand, CarBravo. I worked on branding elements; but was quickly added as the designer for the Point of Sales items, included on direction meetings for branding animations, & pitched ideas. This experience paved the way for my promotion to Art Director.
Brand Design, Creative Lead & Event Design
Stitchdown’s Boot camp
I was reached out to by Ben Robinson of Stitchdown, a fine leather footwear blog / article / community. His goal was to create a once a year event where fine leather boot vendors can connect with members of the massive Stitchdown community. The design was heavily inspired by the summer camps Ben would visit as a child growing up in New York.
Art Direction
GM Model Overview Pages & Site Work
The more day to day work at MRM, but what makes this stand out is that I am the only Art Director that works on all four General Motor websites. I work on it all; model overview pages, exploration projects, site styling refreshes & testing projects. I love learning about brands and what makes each member of a family unique.
